Unlock your teams potential!

Mad Learning Lab emerged from a simple yet powerful insight: organizations thrive when their teams master the art of strategic thinking and evidence-based decision making.

Our founder's journey through consulting firms and nonprofit leadership revealed a critical gap in how organizations approach evaluation and strategic planning. While serving as Director of Research, Evaluation & Learning, she discovered her true passion: teaching others how to transform data into strategic insight. She saw firsthand how organizations that built internal evaluation capacity didn't just measure impact—they accelerated it.

This revelation sparked Mad Learning Lab's innovative approach: instead of doing evaluation for you, we teach you to do it yourself. By building your team's capabilities in program evaluation, research design, and strategic planning, we create sustainable internal expertise that continues driving value long after our engagement ends.

For nonprofits, this means maximizing impact while meeting funder requirements—without the ongoing cost of external consultants. For businesses, it means developing data-driven decision-making capabilities that enhance performance and ROI.

Our teach-the-teacher methodology transforms evaluation from a periodic exercise into an organizational superpower. We don't just share tools; we build your team's confidence to ask powerful questions, gather meaningful data, and turn insights into action.

This is how Mad Learning Lab helps organizations build lasting evaluation capacity—by empowering your team to lead with evidence, think strategically, and drive continuous improvement.